Sunday, August 5, 2012

Best Ways To Market Your Internet Business Or Item ...

Internet marketing is really a busy new region of business that reveals wonderful possibility and expansion. Online advertising has reared its brain as among the largest market sectors around, greatest seen as a the prolific large Google. In the beginning structured off from their advertising and marketing revenue using their internet search engine, Search engines has recognized the potential profits to be received by selling their search strikes towards the greatest bidder, no less than with respect to the greater businesses. This short article explores the beginnings of internet search engine marketing.

Moving the e-mail route in online marketing can very well backfire to you and in a rush. Make certain that any snail mail you?re delivering is short, educational, and presents a call to measures to the possible client. The concept is made for men and women to read your information and have the need to simply click, to never read through an extended narrative and then click from the information, from feeling of boredom.

Publicize for everyone. You need to make sure that all of your would-be purchasers can perfectly study and browse through your web site. Be sure that your hyperlinks are obvious, your check-out procedures are pretty straight forward, and offer support entry to those that may need it. You do not want to alienate anyone that could be ready to buy from you!

Consider building a ?PR? segment in your web site. This will truly cause you to seem trustworthy and will have more interest with what you have to offer you. Make sure that it possesses a skilled physical appearance like something that need to appear in an e-zine, newspaper or newspaper. This can be of anything that you just do that is certainly exciting, like holding a big event, introducing an strange product or service, donating to good cause, and many others.

You are able to provide targeted traffic to your blog a no cost gift item to find misspelled words and phrases on the internet site. As a result them read more info they could possibly have simply because they get the chance to succeed something. You want to do this once a week to help keep the viral buzz moving.

Find readers on other internet sites and cause them to yours. Do this if you make friends listings on other people?s blogs, departing remarks on relevant websites using your website address for your name, and delivering content to many other sites, provided that you obtain a byline and can give a hyperlink.

Don?t operate your Tweets promotion fully manually when you can speed up some of it with all the Twitter API. This highly effective tool allows you to execute some Flickr capabilities automatically, such as posting content and following other end users. You may even take advantage of the API to react to situations in other places on the web with proper coding.

Make certain that all the content that you simply compose on the Internet is civil, as this is an immediate reflection of you and your business. Tend not to disparage any specific product or man or woman with a company when your target is to keep the most pristine standing easy to improve sales.

Google?s almost subtle use of marketing is sign of the current scientific epoch. Creativity and away from pack contemplating are essential while confronting a whole new market place. Google?s exploitation of the offered assets in addition to their consequent launch into well-known organizations shows precisely how valuable a wise idea could be.

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The Best Way To Get The Most From Your Home Business | 2leep.in ...

Choosing a comprehensive information laying out a step-by-stage approach for multi-level marketing is the thing that you might think might be best for your odds of success. Nonetheless, the best marketing campaigns available aren?t replicated promotions they?re original campaigns assembled by informed entrepreneurs. Check this out article and keep yourself well-informed on the proper way to promote.

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Keep with multilevel marketing even if you genuinely wish to give up. You will need to go into this business knowing that things will take the time to begin. You simply will not be an right away accomplishment. Have perseverance and keep working hard, and even though it might require some time to discover some revenue, you are going to!

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To obtain results from network marketing, block out continual time for calls. You may flame off of all of the e-mail you desire, however, many is not going to get responded to if you are reduced on someone?s radar. Provide them with every day roughly, but when you don?t listen to them, refer to them as. A sound discussion in real time enables them know you practice them far more really than others.

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The dish for achievement differs extremely, though lots of the substances are staples and remain unaffected. Things like proper info, hard work, plus an effective, inspired technique are common, set concepts associated with an enterprise. Take the suggestions you?ve just learned and add your own components to some menu for success.

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Saturday, August 4, 2012

Furniture In Fashion continues its growth with a Fantastic start to 2012

FurnitureInFashion, one of the leading online retail stores in the UK, proudly announced that it has achieved a fantastic start to 2012 with an incredible growth in its revenue and sales.

(PRWEB UK) 4 August 2012

FurnitureInFashion, one of the leading online retail stores in the UK, proudly announced that it has achieved a fantastic start to 2012 with an incredible growth in its revenue and sales. In the first 6 months of 2012, FurnitureInFashion witnessed a rise of around 30% in sales compared to previous year. Asad Shamim, Managing Director of FurnitureInFashion, attributed the fantastic growth and impressive figures to a number of activities including the expansion of manufacturing plant in German based warehouse, deepened relationships with key clients in Iraq, partnership with Malaysian manufacturers, expansion of furniture catalogue and excellent search engine optimization of FurnitureInFashion?s website.

Asad Shamim said, ?We are extremely pleased with our fantastic accomplishment in 2012 and are continuing our 100% growth trajectory in the next 6 months of 2012. As we look to the end of 2012, we are very eager to harness the full potential of our versatile range of furniture products. We are also expanding our furniture catalogue by increasing the innovative designs and styles. Our ambition is to become the largest and cheapest online retail platform for furniture products locally and globally.?

The launch of FurnitureInFashion in 2008 met with resounding success because of its largest furniture catalogue and its online buying convenience. More and more people now prefer online shopping and FurnitureInFashion provides a great platform to shop online along with a free delivery service for the customers in the UK. FurnitureInFashion is also working with a wide network of more than 200 affiliates and drop shippers that has allowed the company to enjoy tremendous growth and great margins.

Asad revealed the power of affiliate marketing and said, ?Affiliate marketing is a powerful advertising instrument as it has helped FurnitureInFashion in creating and boosting brand awareness. We are currently working with various affiliates and their efforts today has paid off very well for our company.? Talking about the significance of social media Asad said, ?FurnitureInFashion has exploited the full potential of social media and is actively operating its Twitter, Facebook and LinkedIn accounts.

Our networks on all three platforms have increased tremendously which has helped us to target specific niche and market.?

The website and blog run by FurnitureInFashion have been optimized for search engine by the SEO professionals overseas. FurnitureInFashion outsourced the SEO services which resulted in more affordable SEO packages and lower in house cost. The Search Engine Optimization of FurnitureInFashion.net has helped the website appear higher in the search engine listings. This further helped the company to expand business as more and more customers were able to find FurnitureInFashion?s website by using the targeted keywords.

Asad also shared the plans of expanding warehouse located in the UK along with partnerships with different manufacturers. He said, ?Our aim is to make this growth consistent with our untiring efforts. We plan to expand our networks with different manufacturers, global clients and online affiliates in order to create brand awareness and compete at the global online retail spectrum.?

Mr. Asad further commented, ?As a company, we are extremely innovative with fantastic Research and Development facilities, customer service and sales marketing activities. We are constantly seeking ways and concentrating on efforts to improve our products and services. We will be leveraging off our success by aggressively pursuing further opportunities in the online retail industry. The strategic growth initiatives set by FurnitureInFashion will be followed till the end of 2012 to ensure more growth in sales and profits.?

About FurnitureInFashion

FurnitureInFashion is an online retail company located in the UK. It supplies over 7000 furniture products from umbrella stands, coffee tables and side lamps to furniture for dining room, living room, bedroom and office. For further information and details, visit: http://www.furnitureinfashion.net

Luke Patel
FurnitureinFashion
01204 792700
Email Information

Source: http://news.yahoo.com/furniture-fashion-continues-growth-fantastic-start-2012-070140903.html

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Veterans rave about PTSD service dogs; research lags

By Rebecca Ruiz, NBC News

For years Raymond Galmiche, 64, had nightmares about his two deployments to Vietnam as a tanker in the Army. He would awake with the mattress soaked in sweat and spend hours playing solitaire until he could fall asleep again.

The haunting memories also came in the form of daytime flashbacks in which he might spend 20 minutes lost in another time and place.

Galmiche, who retired from the Army in 1986 after 20 years of service, was diagnosed with post-traumatic stress disorder in 2002. Though he attended counseling sessions and took medication during the following years, he says he did not find profound relief from his symptoms until being matched with a PTSD service dog last September.


Galmiche received Dazzle, a German Shepherd, through a research study at the James A. Haley Veterans' Hospital in Tampa, Fla. The study is evaluating whether or not symptoms improve when a veteran is paired with a PTSD service dog.

During their first night together, Galmiche began to have a nightmare and Dazzle licked his face then tapped a paw on his chest, a task the dog was trained to perform. When Galmiche awoke, Dazzle nuzzled against him and the two quickly fell asleep.

"It blew me away," Galmiche told NBC News. "I can talk with just about any social worker, counselor, my closest friend, a psychologist, and as much as they can get it ... the dog looks in my eyes and seems to understand what my real basic need is. It?s that self-worth that makes me feel a private pride, something that I thought I?d lost a long time ago."

Galmiche prays that others like him will have the same experience, but many challenges remain to providing PTSD service dogs to veterans on wide-scale basis.

Though stories like Galmiche's are becoming more common, few of the ?service dogs trained annually are specifically for PTSD patients. There have been no double-blind, randomized controlled trials ? the gold standard for studying medical interventions ? on the benefits of a service dog for PTSD patients. There are also no widely accepted standards or best practices for training dogs to alleviate PTSD symptoms, a point of concern for many traditional service dog organizations, some of which have been in the industry for decades.?

At the veterans' hospital in Tampa, a team of epidemiologists, mental health providers, veterinarians and other experts are conducting a study that will address some of these questions. Seventeen participants enrolled in the program over the past year, though Congress -- which recommended the study -- permitted the Department of Veterans Affairs to match as many as 200 with service dogs.

While many are eager for the three-year study to deliver scientific research that will demonstrate benefits and help create a framework for training PTSD service dogs, there have been some challenges. The study was temporarily suspended from January to June after a young girl was bitten by a dog. VA declined to be interviewed about the study, but told NBC News that the project resumed after it increased monitoring through phone calls and home visits by the researchers and service dog providers.

The study is the first of its kind at VA; the agency only just began providing benefits for service dogs to veterans with physical disabilities in 2001 and had previously done a handful of small studies looking at whether veterans benefits from mobility and hearing service dogs. The research hinted that some veterans with service dogs might have improved affect but the results were limited.

Before the most recent study even began, it sparked a debate among experts in the field. Federal law requires that service animals perform specific tasks to assist with a disability, and organizations that train service dogs have spent years identifying and refining appropriate tasks and training techniques. The idea that a dog can assist with a so-called invisible disability, however, has many in the field skeptical.

"There is a view I guess from some people that PTSD dogs are therapy dogs because there is no manifestation of physical disability that you can see," said Michael Sapp Sr., CEO of Paws With A Cause in Wayland, Mich. The distinction is important as a therapy dog is not considered a service animal under the American Disabilities Act, and is not granted the same access to public and private buildings.

Sapp said that Paws With A Cause learned of the VA study in Tampa last year and was reluctant to participate because the organization lacked in-depth knowledge of PTSD and how symptoms might be ameliorated by a service dog. Paws With A Cause had previously explored providing service dogs to children with autism and spent a year-and-a-half interviewing families, visiting schools for autistic children and conducting surveys before it felt comfortable training dogs for that purpose.

Sapp is also concerned about the proliferation of upstart organizations that are trying to meet the growing demand for PTSD service dogs, but don't have years of experience in the field and aren't accredited by Assistance Dogs International, one of the industry's only standard-setting groups. Matching a service dog to the right owner takes time, Sapp said, and should be followed up regularly with evaluations for both the animal and the client. That requires resources and infrastructure that many newer organizations lack, Sapp said.?

Dr. Elspeth Cameron Ritchie, a retired colonel who served in the Office of the U.S. Army Surgeon General until 2010, told NBC News that using service dogs for PTSD may require a new way of looking at training. It might be that a classically-trained service dog or a shelter animal could be taught PTSD-related tasks.?The fear in the field and what's behind the "active dispute" among experts, Ritchie said, is that "you have to be very careful, because if you?ve got an untrained or poorly trained dog, then you?re skewing it for other dogs."

The VA study had partnered with three non-ADI accredited service dog organizations, two of which have since left the project. Guardian Angels Medical Service Dogs, Inc., in Williston, Fla., has been the only one of the three original providers to continue with the VA study, and matched Galmiche with Dazzle.

Carol Borden, the organization's executive director, said her staff provides 500 to 1,500 hours of rigorous training for the animals over a six to 24-month period. They have trained PTSD service dogs for the past three years, teaching them to help ground a client during an anxiety episode, awaken a client from a nightmare and remind a client to take medication, among other tasks.

Borden has witnessed dramatic turnarounds in many veterans' lives once matched with a dog.

"The results are very immediate, they?re very quick," Borden told NBC News. "It?s not a cure, but they are able to manage their challenges much better than they have in years."

Borden said the demand for PTSD service dogs is far more than her organization can handle; most people on her four-year waiting list have requested a dog for that purpose.

An estimated 13 to 20 percent of the more than 2.6 million service members who served in Iraq or Afghanistan since 2001 have or may develop PTSD, creating a pool of possible patients as large as 520,000 people. Even if a fraction of those veterans could benefit from a PTSD service dog, there is no pipeline to provide them in a consistent, safe manner.??

The anecdotal success stories are compelling, but researchers are still trying to understand how the relationship works. ?

Rick Yount, founder of Warrior Canine Connection, believes his service dog training program may help provide insight into how treatment could work.

Patients with PTSD don't receive a service dog in WCC, but instead train them to assist another veteran with physical disabilities. After participating in a 2008 training program at a VA residential PTSD treatment center, many veterans reported better emotional and impulse control, decreased depression, lowered stress levels, improved sleep and more "in the moment" thinking.

Yount attributes the improvements partly to the opportunity for veterans to participate in a "mission" for other wounded warriors. The sense of purpose helps, but there may also be neurobiological effects of interacting with an animal; research has shown that when focus is on petting and playing with a dog, it can increase oxytocin, a brain chemical that boosts trust and quiets the brain's fear response.

"It may not be as fantastic-looking as having a dog pulling a wheelchair," Yount said, "but the results are pretty fantastic when you talk to a vet who can live a normal lifestyle because he has a dog."

Yount argues that it might even be more effective to allow PTSD patients to train a dog before receiving one.

"They have to convince the dog the world is a safe place, rather than letting the dog prove to them that the world is a safe place," Yount said. For some, that difference could lead to a greater sense of independence and perhaps such a marked improvement in their symptoms that they wouldn't require a service dog.?

Yount and his research partner, Meg Daley Olmert, are designing a study to test the benefits of training service dogs. In the meantime, they are working with the National Intrepid Center of Excellence, located on the campus of the Walter Reed National Military Medical Center, to help establish a set of guidelines for how service dogs can be used to help veterans. They hope that eventually the Department of Defense will create a training corps staffed by PTSD patients that could offer both therapy as well as a solution to the shortage of service dogs.

Both agree that research into this field warrants federal support and must go beyond the efforts of small nonprofits to meet the demand. It will also require people to change the way they've traditionally thought of service dogs to encompass the invisible wounds of war or service.

For Galmiche, participating in the VA study has been life-changing. With Dazzle at his side to alert Galmiche to potential threats or people who approach too quickly, he now feels comfortable going out in public. Galmiche has also strengthened his relationship with his children after ending a painful period of isolation in which he had little communication with them for more than two years.

"He?s there for me constantly, everywhere I go, everything I do," Galmiche said. "It?s like the brotherhood I had in Vietnam where we counted on each other for everything. This dog gives me the same sense."

Rebecca Ruiz is a reporter at NBC News and a 2011-2012 Rosalynn Carter Mental Health Journalism Fellow. Follow her on Twitter here.

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Planning For 'Curiosity' On Mars

Copyright ? 2012 National Public Radio. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

IRA FLATOW, HOST:

On the line with us now is Joe Palca, NPR science correspondent, out there at NPR West, out near sunny L.A., going to cover the Mars landing for us. Joe, are you?

JOE PALCA, BYLINE: Yes, oh absolutely, Ira. You know, we've done this a few times, haven't we?

FLATOW: I want to play a little bit of tape for you, Joe. You may remember this. I've got a little bit of tape from - if you're a longtime listeners, you may recall we were broadcasting live from the lawn of the Jet Propulsion Laboratory talking to Mars Pathfinder mission scientists waiting for word that the pathfinder had landed. And unexpectedly, this happened.

(SOUNDBITE OF ARCHIVED BROADCAST)

ROB MANNING: We have confirmed, we confirm that the spacecraft has now completed its final deployment, and we're transmitting our final semaphore on a low-gain antenna.

FLATOW: Oh, that's great.

MANNING: We now expect to get a signal on the spacecraft at 2:09 Pacific Daylight Time with real digital data.

UNIDENTIFIED WOMAN: My good.

FLATOW: Unbelievable.

MANNING: Stay tuned for more excitement from Mars Pathfinder.

(APPLAUSE)

FLATOW: Yeah, there's a little bit of excitement here in Pasadena, there really was.

Wow, it's exciting.

PALCA: I was incredible. And, you know, the guy who was speaking there, his name is Rob Manning, and he's now the chief engineer for this latest mission.

FLATOW: Is that right? Tell us what this is - what's supposed to happen here.

PALCA: Well, Sunday night Pacific Time, or Monday morning for you folks on the East Coast, at 10:30 or 1:30 a.m., Curiosity, which is way bigger than Pathfinder - I mean, Pathfinder, you know, they have a little model of it. It looks like a toy. It looks like it could have been made by Mattel or something. In fact, you remember Mattel did make a toy of the Rover.

But that was tiny, and this thing is the size of a compact car, still six wheels, They have that in common. This one is nuclear-powered, so no solar panels, so that makes it look different. And it's huge, and it's going to come down with this wacky new landing system they've come up with called the Sky Crane.

FLATOW: Sky Crane. Let me - let me bring in John Grunsfeld. He's a NASA astronaut and associate administrator Science Mission's Directorate at NASA. He joins us by phone. Welcome to SCIENCE FRIDAY.

JOHN GRUNSFELD: Oh, thank you very much, it's always a pleasure, Ira.

FLATOW: Joe's been describing what you've been calling seven minutes of terror. Why the movie-like thought about this?

GRUNSFELD: Well, there's a couple of reasons why, but there's actually a video online, it's gone viral, called "Seven Minutes of Terror," where folks from JPL who designed and built this system describe the entry, descent and landing. Just by comparison, when we enter on the space shuttle, it's 40 minutes. I wouldn't say it's 40 minutes of terror, but it's a relatively gentle event.

The Martian atmosphere is very thin. It's like our atmosphere at 100,000 feet. And so the entry, descent and landing phase happens much quicker. In fact, it happens in just a little over seven minutes. And so this basically Apollo-like capsule will hit the top of the atmosphere at 13,200 miles an hour and decelerate at up to 10 g's of acceleration, maybe 11 g's of acceleration.

And then there's a whole sequence of miracles that occur to put the Curiosity Rover safely on the surface, starting with this deceleration, which is guided. It actually has the intelligence of Neil Armstrong encoded in its computers to try and guide it safely into the place where we can then deploy a supersonic parachute, which will, you know, with a huge pull open up and, you know, start grabbing the Martian atmosphere to try and slow it below the speed of sound, to get it slow enough and close enough to the surface, and it will still be screaming towards the surface at a couple of hundred miles an hour so that eight rockets can fire to decelerate it so that we can get into a hover position to slowly let down, as you said, on a sky crane, a bunch of wires - slowly let down the rover, deploy the wheels and gently set it on the surface before we cut all those wires, and the sky crane can fly aside and crash into the surface.

And that whole thing takes about seven minutes. However, Mars is 248 million kilometers away, and so it takes about 14 minutes for the light to travel to Earth. So at the point that we get the first signals that the Curiosity system, the Mars Science Laboratory, is doing its thing, it will have already landed. And so the whole story, you know, also will take about seven minutes before we know the outcome.

FLATOW: What would - will you be able to watch it? I know there was talk about having one of the satellites overhead taking pictures of the descent in Rio.

GRUNSFELD: Also, we have - we've set up through maneuvers two of our satellites, the Mars Reconnaissance Orbiter and the Odyssey spacecraft, to fly overhead during the entry-descent landing phase, which is this critical, scary, sit-on-the-edge-of-your-seat phase, in order to listen to the signals coming from the Mars Science Laboratory spacecraft and eventually on the surface, the Curiosity rover. The Mars Reconnaissance Orbiter will be receiving the telemetry, and it's going to store it on board.

Odyssey will just turn it right around. We call it a bent pipe. It will receive the UHF signals and send it right back to Earth. So, again, with the speed-of-light travel time, we'll get information about what events are occurring, and very soon afterwards, the Curiosity rover will start sending pictures that it took on the way down, within, hopefully, hours, but it might be a day or so, so that we can see from cameras on an entry-descent imaging system what it looked like as it came down and as it was dropped down underneath the sky crane and set around the surface.

I mean, you know, it's going to go be kind of a slow-motion recovery of these pictures and data, but I know we're all going to be very anxious. But the first thing is just to find out from the basic signal, you know, when Curiosity says I'm OK, I'm on the surface.

FLATOW: Joe, you know, there are these fests going on all over the country, celebration Sunday evening...

PALCA: Yeah.

FLATOW: ...to go watch it as it comes in from - even Times Square is having it on...

PALCA: I swear...

FLATOW: ...the Jumbotron there or something.

PALCA: ...I couldn't believe it, and people say, oh, we want to see the movies that are coming out. I have to say I'm sorry. There's not going to be any movies. All you're going to see is a movie from - well, it's not going to be a movie, a live picture from the control room here at the Jet Propulsion Laboratory where you'll be able to see the commentary as it rolls in. But they will be looking at -as John Grunsfeld says, they'll be looking at data, not pictures at that point.

FLATOW: Let me just...

GRUNSFELD: We'll show the animations. We'll show the views of the control room and the people because after all, you know, this is a robot spacecraft. It's going - I mean, the amazing thing is we can build such a complex chemistry laboratory, virtual geologist, the size of, you know, an SUV, almost a ton of weight and get it to the surface of Mars, but it's a robot. It's the people here on Earth, the scientists that are going to make the discoveries using this robot.

And so, some of those people are going to be in the control room. They've spent, you know, their whole professional lives waiting for this moment, and certainly, the last five to six years working on the technology to get it there. So I suspect we're going to see a little bit of excitement. You know, we have the Olympics going on. You know, Americans winning gold medals, silver medals. Just participating is exciting. Well, this is more than the Olympics of science.

You know, this is well beyond that, I mean, getting Curiosity to the surface. And the public engagement is something that is very important to me because I see this as an opportunity to engage kids across America, in summer camps, at science centers, at museums and in Times Square...

FLATOW: Well, let me just - I have to engage our public and let them know...

GRUNSFELD: All right.

FLATOW: ...that this is SCIENCE FRIDAY from NPR, and I'm Ira Flatow talking with John Grunsfeld and Joe Palca. Sorry to interrupt because I...

GRUNSFELD: Not at all.

FLATOW: No. I agree with you. This is an amazing opportunity that - and I think it's unprecedented in NASA's outreach to the public to get it to Times Square in the giant screen under where the ball drops on New Year's Eve.

GRUNSFELD: Well, after all, New Year's Eve is the celebration of an astronomical event, one passage of the Earth around the sun. So it seems, why not use it for other astronomical events, like landing on Mars? But it's also, you know, Times Square is where famous things happen. It's where, you know, I'm sure, you know, folks were out there for Neil Armstrong. Now, they didn't have Jumbotrons, but certainly for the parades following the landing, you know, it's where we celebrate New Year's, you know, Apollo 13, all these kinds of events, you know - there, it was text going by, you know, probably at the CBS Building or something like that. But, you know, historic events, and this is a historic event.

FLATOW: Let me get - see if I can get quick call in before we take a break. Let's go to Michael in Philadelphia. Hi, Michael.

MICHAEL: Gentlemen, Mr. Grunsfeld, quick question, other than computer simulations, have you actually attempted to land something in a similar method, live, by having something orbit Earth and then come back so that you can actually watch this mechanism in action?

GRUNSFELD: Well, I think what you're asking is, have we tested all of the pieces to have this landing system, you know, tested out fully to land something on Mars? And the answer to that is this system is so complex and because we don't have a simulated Mars atmosphere, we've never actually tested all the pieces together. We've tested the parachute systems on similar conditions. You know, the sky crane operation, letting it down. You know, obviously, the rover, to drive it around and we have a rover here that's an engineering unit. But the scary thing about, you know, this, which is probably the hardest robotic entry we've ever done, and so there's a little risk, is we haven't been able to test it from start to finish altogether. So we tested it in piece parts. So we like to test as we fly, and this one's not quite there.

FLATOW: All right. We're going to take a break and come back and take some more of your calls if we can with John Grunsfeld of NASA and Joe Palca of NPR. 1-800-989-8255 is our number. We're talking about Curiosity's seven minutes of terror. I guess the terror is going to be in the control room.

(LAUGHTER)

FLATOW: Where they'll be biting their nails, and we'll all be biting our nails - what's left of them - by then, following along with them on Sunday evening. So stay with us. We'll be right back after this break. I'm Ira Flatow. This is SCIENCE FRIDAY from NPR.

(SOUNDBITE OF MUSIC)

FLATOW: This is SCIENCE FRIDAY. I'm Ira Flatow. We're talking about the upcoming landing of Curiosity, scheduled to land on the surface of Mars this weekend, Sunday afternoon. And in the couple of minutes we have left talking with John Grunsfeld and NPR's Joe Palca, Dr. Grunsfeld, give us some idea of what the mission is. We've talked about the landing, and what is the mission?

GRUNSFELD: So the hard part is getting it down. But once we're down, then we start the marathon of science with the Mars - with the Curiosity rover. And as I said, this is a chemistry laboratory we're sending. It's a, you know, geologist's dream. The rover is the largest rover we've sent, and it's going to try and look at the question of, you know, did Mars once have an environment? We know there were warm, salty water flows. We learned that from the previous rovers. And from orbit, we've seen minerals indicative in this Gale Crater where we're landing, that there was water flows. So the question is, when there was water on Mars on the surface, was it the kind of environment that would be conducive to the formation of life, microbial life, or habitable? And are there any hints, molecular hints, that there might have been life on Mars during that period?

And so we've picked this crater, Gale Crater, because it has the kind of stratigraphy, you know, the linear sedimentary rocks that we can see from orbit, that a geologist would go to to read back in geologic time. And so we'll be able to read back from essentially modern Mars all the way back, perhaps, three and a half billion years in Mars history. And sometime around two and a half billion years ago or so, some three and a half billion years ago, liquid water flowed on the surface. That's what we see. And during that period, you know, were the conditions suitable for life? And we can tell that from the minerals. And if there was life, there might be some kind of reduced carbon, some organic carbon signature tied up in the rocks, kind of a molecular fossil. Although nobody likes me to say the word fossil because it conjures up clams and trilobites, but we're not looking for that.

We're actually going to crush the rock, break it up, put it into a mass spectrometer and analyze the types of different minerals and the isotopic ratios of the individual elements. We also even have a camera with a laser on it than can zap a rock, briefly create a plasma, and in that flash, that vaporized flash, read the light back and tell what kind of mineral it is. So it's really the tools a geologist would have, even a hand lens imager, you know, like a geologist taking a magnifying glass up to the rock to look at the grains and tell what kind it is. So we're going to go out and explore, and this is real exploration.

FLATOW: Well, it all begins once you get down to the surface, and that's seven - after the seven minutes of terror.

GRUNSFELD: Yup. And it's going to take a few days to deploy the booms and the mast and get the cameras working and learn how to rove. You know, this rover has a little bit of a mind of its own, so we can tell it, hey, go to this place. Like the previous rovers before it, we have to learn how to operate it, all, you know, 250 million miles away.

FLATOW: Joe, can you give us any idea? Is tension building up of people anticipating, taking bets at all?

(LAUGHTER)

PALCA: Oh, yeah. No. Nobody - I don't think anybody is taking bets. You know, everybody has to deal with this in one way or another. They're trying to be relaxed. They're trying to be cool. But I mean, let's face it. As John Grunsfeld said, you know, you spend three or four, five or six years of your life building something, and it all comes down to these seven minutes. And it's just, you know, for the rest of us who work on things and then switch and work on something else, it's just really hard to fathom how much is riding on this and how anxiety-provoking it is. And, you know, really, there's not going to be any relief until about 10:31 Pacific Time on Sunday night.

And the sad thing is it could even be longer, because the communications is tricky, and if the bent pipe that John Grunsfeld was talking about - that satellite has been having some issues, and it might not be able to send a signal. I mean, everything is looking good now, but they could be fine on the surface and not know it for several hours. So there is another little twist to this story.

FLATOW: Yeah, well, get your sleep in now, because it could be a long night Sunday night. Thank you, Joe.

PALCA: You're welcome.

FLATOW: Joe Palca, NPR science correspondent. And thank you, Dr. Grunsfeld.

GRUNSFELD: Oh, my pleasure. Thank you very much.

FLATOW: And we'll be watching and having our fingers crossed for you.

GRUNSFELD: All right. Well, I hope the weather is good in Times Square.

FLATOW: Yeah. I hope it's good on Mars. He's a NASA astronaut and associate administrator for the Science Mission Directorate at NASA Headquarters.

Copyright ? 2012 National Public Radio. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to National Public Radio. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

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Source: http://www.npr.org/2012/08/03/158085167/planning-for-curiosity-on-mars?ft=1&f=1007

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Friday, August 3, 2012

Fort Hood suspect fined again for having beard

FILE - This undated photo provided by the Bell County Sheriff's Department via The Temple Daily Telegram shows Nidal Hasan. A military judge said Wednesday, July 25, 2012, the Army psychiatrist charged in the fatal Fort Hood shooting rampage will be forcibly shaved if he doesn't remove his beard on his own. The beard violates Army regulations. (AP Photo/Bell County Sheriff's Department via The Temple Daily Telegram)

FILE - This undated photo provided by the Bell County Sheriff's Department via The Temple Daily Telegram shows Nidal Hasan. A military judge said Wednesday, July 25, 2012, the Army psychiatrist charged in the fatal Fort Hood shooting rampage will be forcibly shaved if he doesn't remove his beard on his own. The beard violates Army regulations. (AP Photo/Bell County Sheriff's Department via The Temple Daily Telegram)

(AP) ? A military judge on Friday once again held the Fort Hood shooting suspect in contempt of court for showing up to a pretrial hearing with a beard he had been ordered to shave.

Maj. Nidal Hasan, an Army psychiatrist, was fined $1,000 for a second time. The judge, Col. Gregory Gross, then sent Hasan to a nearby trailer to watch the rest of the hearing on closed-circuit television, as he has done since showing up with a beard at a June hearing.

Beards are a violation of Army regulations. Hasan's attorneys say he keeps declining to shave because he believes that doing so would violate his Muslim faith.

Last week, the judge held Hasan in contempt and fined him $1,000. Gross said Hasan would be forcibly shaved at some point before his Aug. 20 trial if he doesn't shave the beard himself. He said he wants Hasan in the courtroom during the court-martial to prevent a possible appeal on the issue if he is convicted.

Hasan is charged with 13 counts of premeditated murder and 32 counts of attempted premeditated murder in the November 2009 attack on the Texas Army post. Hasan, 41, faces the death penalty or life in prison without parole if convicted.

Gross on Friday also ordered a pretrial hearing next week to hear from a prosecution witness and determine if he will testify during the trial. Defense attorneys are challenging the validity of the expert witness, who plans to testify that Hasan is a "homegrown terrorist," according to previous pretrial hearing discussions. A defense expert witness may testify at the hearing to counter the prosecution team's witness.

Gross also approved a defense request for another expert to testify about extenuating circumstances and mitigating factors regarding Hasan's re-commitment to his religious conversion. Prosecutors had objected, saying the defense team already has a mitigation expert and was trying to make the trial more favorable to their client.

___

Follow Angela K. Brown on Twitter: http://twitter.com.AngelaKBrownAP

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-08-03-Fort%20Hood%20Shooting/id-0e326d9ce4f640828fe46b3ff8ee6150

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Big News: No More Co-Pays for Birth Control! | Health & Wellness ...

Wednesday, the ?Affordable Access to Preventative Care? portion of The Affordable Care Act went into effect.

It?mandates that private health insurance companies cover the full cost of birth control, as well as a handful of other preventative services.

Free birth control? That?s huge.

In the past, women with private heath care might have split the cost of these services with their insurance providers through cost-sharing options like co-pay. But even with co-pay, the average woman could spend?up to $18,000?on hormonal birth control alone over the course of her lifetime. The mandate brings big savings and greater access to complete health care for women across the country.

The mandate is also a win for the U.S. government, which funds two-thirds of unanticipated pregnancies nationwide. By offering free contraception, the government will help women avoid these unwanted pregnancies and in turn could see savings of up to $11 billion per year.

The policy change applies to women with private health insurance, excluding women without health insurance and women covered by Medicaid?47 million women?across the country will see the changes immediately, according to the U.S. Health and Human Services Department. Here?s how this change affects you:

  • If you have a commercially insured plan, you receive birth control for free from Wednesday on.
  • If you have a self-insured plan, you may need to wait for free birth control. To determine when your co-pay for birth control ends, ask your insurer about your?plan year?(the day your year-long health care coverage starts). You?ll continue to co-pay for birth control until your coverage begins again. Most self-insured plans let up on January 1st?of next year.
  • If your plan has been grandfathered in?meaning that your plan began before March 23,?2010 and hasn?t changed much since then?you may not benefit from the policy amendment at all.
  • If you receive private health care through a religious organization or religious university, you may not see changes for another year. Religious-affiliated health care organizations are exempt from adopting the policy change until August 1st 2013.
  • If you like a certain brand of contraception (a certain oral contraceptive or diaphragm, for example), check if your brand is covered by your insurer. Every insurer will select a list of contraceptive brands available to users under the new policy. Those not on the list will cost you.

If you have any questions, call your insurer.

Read more about The Affordable Health Care Act here.

Read more about what it means specifically for women?here.?

Source: http://www.learnvest.com/2012/08/big-news-no-more-co-pays-for-birth-control-123/

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