Everything Your Practice Does Affects Your Internet Marketing ...

I have to thank Nick Stamoulis of Brick Marketing for inspiring this post. ?It?s a topic that affects my team daily, and yet for some reason I never thought to write about it until now. ?I?ve written in the past about how doctors can help build links, but I never discussed how their overall business efforts impact Internet marketing. ?As Stamoulis points out in his post, anything you do offline can impact your efforts online. If you are outsourcing your SEO efforts, it is imperative to keep your team in the loop about what you?re doing to promote and brand your practice elsewhere.

Other Internet Marketing Initiatives

If you are working with multiple companies to build your online presence it?s important to make sure you let all parties involved know. ?Whether it?s PPC, SEO, social media, reputation management or the like, each team should be made aware of the others efforts so that there is no risk of negatively impacting each other?s work. ?In most cases, these teams will be happy to coordinate with one another for the greater good of your practice and it?s online presence.

Website Changes

Any change made to your website can affect your Internet marketing. ?From conversion to rankings, it is important to keep your Internet marketing team abreast to website changes before they are executed. ?This will not only ensure that the team is aware of the impending change, but will also allow your team to voice any concerns that may come about from the changes. ?Could the change significantly hurt conversion? ?Will it impact a page?s ability to rank in the search engines? ?These are important things to consider. ?Get the appropriate teams involved. ?This can save you and your design team a ton of work in the long run.

Media Attention and PR

If you?re involved with any media activities or PR it?s always a good idea to notify your Internet marketing teams ahead of time. ?Oftentimes these kinds of events and activities can generate a lot of opportunities for valuable content that may drive links as well as social media attention. ?If you just recorded a new segment for a news show, let your team know when it?s scheduled to air. ?If you?re releasing a book, let your team know; they may want to get some fresh content about the book out of you. ?In the end, the more your online team knows about your offline efforts, the more opportunities they have to create additional touch points with your online audience.

New Online Properties

From websites and blogs to profiles and forums, let your Internet marketing teams know where you?re already playing online. ?All too often we?ll be doing research for a client and come across a slew of websites we were never told about, many of which conflict with our current efforts. ?If you sign up to do Internet marketing with a company, do yourself and your team a favor and disclose all online properties you have access to. ?They may not need to control these sites or change them, but it?s always helpful to know about them just in case they need to leverage them, or even get rid of them in the case they are hurting you.

By being transparent about the happenings of your practice you create new opportunities for your Internet marketing team to build your brand awareness and more importantly, you create a seamless experience for everyone working to promote your practice. ?If you?re uncertain if something would be of value to your internet marketing team, just let them know. ?Worst case scenario: It?s of no value to them and both parties are only out a few minutes of time. It?s always better to be safe than sorry.

Doctor Takeaways

• Let your Internet marketing teams know about all of your current online initiatives even if they are with different companies and fields.
• Let your Internet marketing team know about website changes before they happen.
• Keep your Internet marketing team abreast to any media appearances or PR efforts.
• Disclose all online properties to your Internet marketing team so that they know what your current online footprint looks like.

Source: http://www.plasticsurgerystudios.com/blog/internet-marketing/everything-your-practice-does-affects-your-internet-marketing/

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